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“Your job is to find those who have the desire to work with you – and the ability to pay what you charge.”

Martha Retallick -  Freelance Switch

This has got to be my favorite quote, ever:

“Because the people who are crazy enough to think they can change the world… are the ones who do.”

This quote is an excerpt from a longer piece, part of an Apple commercial from 1997. It’s actually narrated by Steve Jobs. See it below, as well as the video.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

I noticed, that, with many Graphic Designers, (and others who create and use flyers), it is the “norm” to create a design that is cluttered and congested with details and information of the event or reason/purpose for the flyer. We believe we must hoard all the information we can and include as much of that information within the design of the flyer. The results are flyers you have to ‘study’ just to discover what the clutter is depicting.

“Simplicity is genius.”

Less information doesn’t spell doom for your marketing campaign. Au contraire! I am a firm believer in simplicity and bold concepts. In your next flyer, try instead highlighting just 5 of the most important details of your event, and 2 sub-details, and watch the difference it makes.

Give it a try!

A  little preview for my readers. It’s a design I am currently working on. A t-shirt design to be exact. The only information I can give at this time, is that it’s a Restaurant/Nightclub/Hang-Out-Lounge, on a quaint Island in the Bahamas. It is a popular tourist spot and a favorite of the natives. I was contacted by the owner not only to design the T-Shirts, but also branding the business with a new Logo. I’ll show you more of that later. Thoughts?